Saturday, 22 April 2017

INGRID – SINGLE REVIEW

Ingrid – Boom (Dishonest In July) (Stereoscope Music) 
Ingrid - Boom (Dishonest In July)


Release Date: Out Now

“Ingrid slapper debutsingel!” That’s how the PR email accompanying this single from Swedish artist Ingrid began. Now, I’m all for multilingualism but this would seem to be a particularly stark way of selling a female musician so I steeled myself to consider the music on its own merits, regardless of Ingrid’s promiscuity. ‘Boom (Dishonest in July)’ is a perky, poppy piece that sits somewhere between Clean Bandit and Angie with a hint of a modern Eurovision entry about it. You could easily imagine hearing this wafting on a warm breeze out of bars and clubs on the coastal strips of Mediterranean Europe as the sexy synths and Ingrid’s sultry and confident vocal worms it’s way in to your ear. Oh, and there’s a Disney key change at the end just to keep you on your toes. Slapper or not, this is a fun slice of summery pop.


No comments:

Post a Comment